At AmazingTalker, we build a platform that empowers anyone to learn any languages with online tutors. Since 2016 we have grown rapidly, amassing over 200,000 users across the globe and conducted over 400,000 online lessons. We are a Taiwan-based company and dream of becoming a world-class startup but we have only achieved 1% of what we capable of! Visit amazingtalker.com to learn more about us.
About the Team
As a member of the Marketing Team at AmazingTalker, you'll play a significant role in expanding to the markets with people who speak your mother tongue. The team works cross-functionally with CEO, International Marketers, Engineers, and Product Coordinators to exponentially grow AmazingTalker acquisition, activation and revenue channels.
Teams at AmazingTalker strive to strike a measured balance between getting things done effectively and long term scalability. We keep things tight, with no big egos, promote a highly data informed approach and welcome self-driven professionals to come and join in on the adventure.
About the Role
The Digital Marketing Manager will be responsible for driving profitable customer growth via online channels. You'll have the opportunity to shape how we reach and interact with our users, creating inspiring and compelling campaigns, resources and experiences that demonstrate how AmazingTalker can help them teaching or learning. You'll set and improve upon our current digital marketing strategies and reach new audiences by expanding into new channels.
Specifically, you will own the strategies for SEO, SEM, Google Display Ads, Retargeting, Social Media Marketing, Paid media campaigns on Facebook, Twitter advertising, etc. You are able to use data to set and iterate on strategy and be extremely comfortable with tactical campaign development including targeting and ad copy creation, audience segmentation, bid and landing page optimisations, and budget allocation. You must be highly data-driven and comfortable justifying your decisions quantitatively.
The role can be in remote basis. Relocation budget will be provided if you are willing to work in our coolest office in Taiwan.
Your Journey at AmazingTalker
Within 1 month, you will:Meet 1:1 with all members within the growth marketing teams, including CEO, over video calls.
Gain knowledge of our past and current digital marketing strategies, both success and failure stories.
Gain knowledge of the competitive landscape in your target market.
Formulate the marketing strategies in your target market and discuss with CEO.
Interpret qualitative and quantitative insights to aid, inform and develop a clear testing plan and roadmap
Execute the strategies and begin optimising bid, copy, and budget allocation for current channels
Within 3 months, you will:Build a cohesive, strategy for paid advertising programs, SEO, social media marketing program with a focus on lead and enrolment generation
Create a testing roadmap to be used across channels, incorporating bid, budget, landing page, creative, and other tests
Use data and metrics to report on the results of growth efforts and use what is learned to adjust and plan future work
Identify, design and implement multivariate testing opportunities from hypothesis creation to identifying success metrics, conducting post-test analysis and improving macro and micro conversion goals.
Manage competing priorities while focusing on value delivery
Develop a career growth plan and goals with CEO
Within 6-12 months, you will:Deliver an optimised go-to-market strategy to use as a baseline for new program launches.
Have strategic growth processes down to a science for common occurrences like testing new channels or growing into current ones
Standardise and document operating procedures
Invest in additional hires to own or contribute to areas that need support
Invest in a culture of accountability by holding yourself and your peers to high standards
We're looking for:
A strong desire to learn, execute, drive impact, and demonstrate urgency with projects big and small.
A self leader who can work independently in a fast-changing environment and with multiple teams relying on you.
Ability to balance moving fast and depth of analysis. You know what needs to be analysed and what doesn't.
You have a good understanding of digital marketing functions and growth levers such as SEO and Paid marketing channels.
Ability to prioritise and conduct A|B or multivariate testing to
You know how to prioritise and conduct A|B or multivariate testing to validate the key hypothesis of your assumption based on the impact on activation, retention and revenue goals.
Great ability to communicate data into relevant insight. You know how to tell a story, with a beginning and a conclusion from the data.
Highly agile, have a growth mindset with the ability to test and iterate quickly and a sound understanding of UX, UI design.
Good time-management skills, with the ability to multi-task and pivot quickly when required.
Strong interpersonal and communication skills.
Ability to deal with ambiguity.
Junior applicants will be considered.
You are Spanish native. You are born and raised in Mexico, Colombia, Spain or having been recently living in Mexico, Colombia, Spain at least for a few years and deeply understand Spanish social and business cultures.
Ability to communicate in English. (Both written and spoken)
Ability to communicate in Mandarin Chinese. (Both written and spoken)
Competitive salary, plus equity options
Working at an international start-up and scale up the business in your dear country
Opportunity to create impact on the lives of hundreds thousands language learners around the world
Flexible working hours
Online courses allowance on AmazingTalker
Generous parental leave, sick leave policy
Remote work (Relocation budget provided if you are willing to work in our coolest office in Taiwan. We can offer working visa, free dinners on weekdays, in-house gym facility, fun and quirky celebrations.)